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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q20-Q25):

NEW QUESTION # 20
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

A. Publication lists
B. List unsubscribe
C. Profile attributes
D. Suppression lists

Answer: A

NEW QUESTION # 21
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

A. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
B. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
C. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
D. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

Answer: C

NEW QUESTION # 22
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

A. Sender Profile
B. Send Classification
C. Send Definition
D. Delivery Profile

Answer: D

NEW QUESTION # 23
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'

A. Suppression list
B. Auto-suppression list
C. Publication list
D. Exclusion data extension

Answer: B

NEW QUESTION # 24
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?

A. One parent BU and three child BUs with their own Sender Authentication Packages.
B. One parent BU and two child BUs with their own Sender Authentication Packages.
C. One parent BU with three additional private domains.
D. One parent BU and one child BU

Answer: A

Explanation:
To recommend a scalable business unit hierarchy for Northern Trail Outfitters and its three subsidiaries, the consultant should suggest one parent BU and three child BUs with their own Sender Authentication Packages. This will allow each subsidiary business to have their own branding, content, and subscribers, as well as access to aggregate reporting and shared subscribers from the parent BU. Each child BU should have its own Sender Authentication Package to authenticate its email sends with its own domain and branding. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5

NEW QUESTION # 25
......

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Unparalleled MKT-101 Training Quiz: Build and Analyze Customer Journeys using Marketing Cloud Carry You Outstanding Exam Dumps - ExamsTorrent

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q20-Q25):

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